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BCG Matrix

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In the past few years the trend of celebrities being spotted wearing coveted vintage pieces and expanding consciousness of consumers has led to a significant growth in the resale industry.
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More and more people want to invest in high quality and resellable items so handbags are becoming one of the most coveted items.
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Consumers want to invest in antique jewellery because of their outstanding value, quality and uniqueness.
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People are hesitant to buy pre owned shoes online because of various factors like fit issues, size, signs of breakdown and style.
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People often buy a pair only to discover they don't fit right or are uncomfortable.
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