MANAGEMENT
MEET THE TEAM
Janvi Baweja
Co-founder
E-Commerce Head
Racked is a passion project for me apart from work, I like to spend most of my time with my dog.
Khushboo Sherawat
Co-founder
Marketing Head
Racked is my safe space I love designing new campaigns and otherwise spend my time window shopping.
Lavisha Verma
Co-founder
Head of Operations & Finance
At Racked I've grown as an individual. I spend my evenings reading books and playing with my dogs.
Harsh Shah
Co-founder
Buying & Merchandising Head
Everyday is a new learning experience. I enjoy my time bike-riding and taking on other adventure sports.
Gatha Dhingra
Co-founder
Research & Development Head
My belief is rooted in ethical consumerism. I work to set new standards to achieve our goals everyday. I spend my mornings doing yoga.
Marketing Philosophy
"Every product has a story, discover it with us"
We love the quality and style of designer vintage clothing, handbags and accessories from the 1940s through the early 2000s and we want to share all this with nostalgics like you.
Our aim is to give new life to clothes, supporting the ethical value of reuse.
If you want to stand out from the crowd with unique clothes that never go out of style, RACKED vintage store is the right store for you.
Marketing Strategies
-Collaborations: We will collaborate with designers to upcycle clothes, this will allow the brand to grow their customer base.
-Inclusivity: To reach a wider audience we have added the disability adjustment feature to the website wherein the website viewing and navigation can be adjusted and improves according to the customer preference and convenience.
-Virtual Avatars: Your own personalised virtual avatar is another feature that makes the whole shopping experience with us online more fun, interesting and giving you a much closer to real life shopping experience. Especially, in these times during a pandemic when most of the customers are not going out to shop this online shopping experience is really unique and the need of the hour.
-Personalised Customisation: We also offer personalised customisations for products like monogram on scarves and handbags.
-Sustainable Packaging: Our company focuses to limit waste production and only use eco-friendly packaging materials. So, our products will be packed in a reusable cloth bag.
-Content Creation & Social Media Engagement: To constantly keep in touch with the customers and reach wider audience be active on all social media platforms.
-E-mail Marketing: Regular emails will be sent to the customers who signed up on our website for latest product listings, online auctions and any such updates.
Production & Operations
Our products are sourced from all over the world via a strong network of trusted suppliers. We also let our customers consign their products with us. They can reach out to us to do the same through our Instagram profile.
Our products are sourced from all over the world via a strong network of trusted suppliers. We also let our customers consign their products with us. They can reach out to us to do the same through our Instagram profile.
Finance & Accounting
We have collaborated with another startup that specializes in accounting. Finance is handled in house.
Research & Development
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We are always on the lookout to improve our network of suppliers, our research and development team is always working to expand our network of suppliers to bring the best and authentic vintage products to our customers.