Our brand will be pursuing strategic differentiation within a focused market.

Based on the analysis of Porter's five forces, we figured that we cater to a niche market and have high customer loyalty.

We sell high-quality luxury vintage products and specialize in them. The number of competitors is low and with a key focus on sustainability, we will plan our marketing strategies around the idea of upcycling luxury vintage products from across the world and locally sourced heirloom pieces to differentiate ourselves in the market.